[CHALLENGE]
Ford set out to authentically connect with ambitious Black Millennials—the entrepreneurs, creators, and leaders who don’t respond to surface-level representation or tired motivational clichés. This generation values craft, discipline, and legacy. The challenge was to create a campaign that spoke to their lived ambition and honored the real work it takes to build for yourself, your family, and lasting impact.
ClientFord Motor Company
SectorAutomotive
Know-HowCreative Direction
Production
Crew Selection
Casting
RETURN T