[CHALLENGE]
Buffbunny needed to reimagine its e-commerce experience to better reflect the evolution of the brand and the women it serves. The existing shopping journey focused primarily on product availability, but lacked a cohesive visual system that highlighted fabric quality, fit, and movement—key decision-making factors for performance apparel. The challenge was to showcase technical details while also capturing how the pieces move with real bodies, across different lifestyles and levels of activity. At the same time, the brand needed to speak to women not just as athletes, but as multifaceted individuals—confident, style-forward, and grounded in community. The e-commerce experience had to feel functional yet aspirational, balancing clarity with emotional connection.
ClientBuffBunny Collection
SectorApparel
Know-HowCreative Direction
Production
Crew Selection
Casting
RETURN T