[CHALLENGE]Hillman Grad Productions sought to launch its first-ever capsule collection, a collegiate-inspired apparel line that paid homage to legacy, culture, and community. The challenge was to create photography that felt timeless yet modern, authentically capturing the spirit of Black collegiate pride while appealing to a broad, style-conscious audience. Every image needed to reflect the brand’s storytelling ethos—bold, aspirational, and culturally rooted.
ClientHillman Grad Productions
SectorCPG
Streetwear
Know-How
Creative Direction
Production
Crew Selection
Casting
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