[CHALLENGE]Hillman Grad Productions sought to launch its first-ever capsule collection, a collegiate-inspired apparel line that paid homage to legacy, culture, and community. The challenge was to create a campaign that felt timeless yet modern, authentically capturing the spirit of Black collegiate pride while making the collection resonate with a broad audience. Every visual element needed to reflect the brand’s storytelling ethos—bold, aspirational, and culturally rooted.
ClientHillman Grad Productions
SectorCPG
Streetwear
Know-How
Creative Direction
Production
Crew Selection
Casting
RETURN T