[CHALLENGE]The National Pork Board wanted to engage multicultural consumers by showcasing pork as a flavorful and essential ingredient for summer grilling. The challenge was to move beyond traditional food marketing and create cinematic, culturally rich content that resonated with diverse audiences. The videos needed to feel immersive, authentic, and visually compelling while also being educational and step-by-step approachable for home cooks.
ClientNational Pork Board
SectorFood & Beverage
Commercial
Know-HowFilm Director
Creative Direction
Production
Crew Selection
Casting
RETURN T