[CHALLENGE]Lena Waithe’s Legacy Talk podcast needed a visual identity that could match the weight of its conversations—intimate yet grand, modern yet timeless. The goal was to create a visual world that felt at home both on magazine covers and large-scale billboards, establishing a signature look that would immediately captivate audiences.





ClientLena Waithe
Hillman Grad Productions

SectorEntertainment
Podcast  
Visual Branding

Know-HowCreative Direction
Photography Direction
Art Direction
Typography
Visual Identity


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