[CHALLENGE]Mateo New York sought to expand its consumer profile beyond the traditional luxury buyer, tapping into the Hidden Luxer—a sophisticated yet understated consumer who values craftsmanship, quiet luxury, and self-expression. The challenge was to craft a campaign that resonated with this audience while maintaining the brand’s signature elegance and refined minimalism. The visuals needed to feel aspirational yet intimate, positioning Mateo as the go-to for those who embrace luxury as a personal, global experience rather than a loud statement.
ClientMateo New York
SectorLuxury CPG
Know-HowCreative Direction
Film Director
Production
Crew Selection
Casting
RETURN T