[CHALLENGE]The Hot Grill Summer campaign aimed to spotlight the joy of summer cookouts through the lens of multicultural consumers. The challenge was to capture the essence of the season—heat, flavor, and energy—while making pork chops and ribs feel craveable, stylish, and rooted in real-life moments of connection.
ClientNational Pork Board
SectorFood & Beverage
Know-How
Concept
Creative Direction
On-Set Directon
Production
Crew Selection
Casting
RETURN T