[CHALLENGE]The New Year, BIG Flavor campaign needed to break through the typical wellness-focused narrative of January by celebrating bold, flavorful pork dishes made to be shared. The challenge was to visually reframe the New Year as a time for gathering, indulgence, and culture-driven hosting—without losing relatability.
ClientNational Pork Board
SectorFood & Beverage
Know-How
Concept
Creative Direction
Production
Crew Selection
Casting
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