[CHALLENGE]For the holiday season, the National Pork Board wanted to redefine classic dishes by incorporating pork in new and exciting ways. The challenge was to create warm, nostalgic, and culturally resonant content that would inspire home cooks to embrace pork as a staple for holiday meals. The videos needed to feel personal and inviting—like stepping into a family gathering—while maintaining a cinematic, high-quality approach to food storytelling.
ClientNational Pork Board
SectorFood & Beverage
Commercial
Know-HowFilm Director
Creative Direction
Production
Crew Selection
Casting
RETURN T