[CHALLENGE]Sephora sought to spotlight four distinct Black-owned beauty brands but faced a creative challenge—how to authentically pair these products with emerging music artists in a way that felt organic, engaging, and culturally relevant. The goal was to bridge the worlds of beauty and music, creating an immersive brand experience that resonated deeply with both beauty lovers and music fans.
ClientSephora
SectorBeauty
Retail
Know-HowCreative Direction
Film Director
Production
Crew Selection
Casting
RETURN T