[CHALLENGE]For The Chi, Showtime aimed to deepen audience engagement by extending the show’s themes beyond the screen and into music. The challenge was to craft a campaign that authentically captured the essence of Chicago’s rich culture while providing a platform for emerging and established artists whose music could reflect the show’s themes of love, struggle, and resilience.
ClientShowtime
SectorEntertainment
Live Performances
TV/Film Marketing
Know-HowCreative Direction
Production
Artist Selection
Crew Selection
Playlist Curation
Casting
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