Creative Director     //     Visual Storyteller     //     Filmmaker     //    
Mateo New York
[CHALLENGE]Mateo New York sought to expand its consumer profile beyond the traditional luxury buyer, tapping into the Hidden Luxer—a sophisticated yet understated consumer who values craftsmanship, quiet luxury, and self-expression. The challenge was to craft a campaign that resonated with this audience while maintaining the brand’s signature elegance and refined minimalism. The visuals needed to feel aspirational yet intimate, positioning Mateo as the go-to for those who embrace luxury as a personal, global experience rather than a loud statement.





ClientMateo New York
SectorLuxury CPG
Know-HowCreative Direction
Film Director
Production
Crew Selection
Casting

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[SOLUTION]As the Creative Director and Executive Producer I led the full creative execution of the photo still campaign, ensuring every element embodied the ethos of the Hidden Luxer. I oversaw the campaign from concept to completion, curating a refined visual language that spoke directly to this emerging luxury consumer.

To bring this vision to life, I hand-selected a multicultural diverse cast that represented global, effortless luxury. With a tight, highly skilled crew, I directed and produced a campaign that blended modern minimalism with rich storytelling, elevating Mateo’s presence in the luxury market. Every shot was intentional, evoking a sense of exclusivity without excess. The result was a campaign that redefined how luxury is perceived—quiet, personal, and deeply connected to one’s world. By seamlessly merging direction, production, and creative oversight, I ensured that Wear Your World not only expanded Mateo New York’s consumer reach but also reinforced its place as a leader in modern luxury.
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Legacy Talk With Lena Waithe
[CHALLENGE]Lena Waithe’s Legacy Talk podcast needed a visual identity that could match the weight of its conversations—intimate yet grand, modern yet timeless. The goal was to create a visual world that felt at home both on magazine covers and large-scale billboards, establishing a signature look that would immediately captivate audiences.





ClientLena Waithe
Hillman Grad Productions
SectorEntertainment
Podcast  
Visual Branding
Know-HowCreative Direction
Photography Direction
Art Direction
Typography
Visual Identity

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[SOLUTION]I was tasked with designing the look and feel of the cover art for Legacy Talk, as well as overseeing the entire shoot to ensure a seamless fusion of photography, lighting, and typography. The creative direction took cues from high-end editorial aesthetics, focusing on rich textures, cinematic composition, and a refined color palette that enhances the essence of the conversations.


The result is a striking set of visuals that not only define the podcast’s identity but also function as standalone works of art. The typography was carefully selected to complement the visual storytelling, reinforcing the podcast’s sophisticated yet welcoming tone. Every shot was meticulously crafted to ensure that Legacy Talk lives up to its name—leaving a lasting visual imprint.
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