[CHALLENGE]For Season 3 of Master of None, subtitled Moments in Love, Netflix sought to create a campaign that authentically reflected the season’s themes—intimacy, identity, and the nuanced experiences of queer love. The goal was to craft a cultural moment that celebrated these narratives through music, highlighting artists whose work embodies the same depth and emotional resonance as the show itself.
ClientNetflix
SectorEntertainment
Live Performances
TV/Film Marketing
Know-HowCreative Direction
Production
Artist Selection
Crew Selection
Playlist Curation
Casting
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[SOLUTION]As the Creative Director and Executive Producer, I conceptualized and led the Moments in Love campaign, curating an experience that seamlessly blended music with the storytelling of Master of None. I hand-selected four queer artists—Destin Conrad, Asiahn, Avery Wilson, and Durand Bernarr—whose artistry aligned with the season’s themes, ensuring that their voices amplified the emotional core of the series.
Beyond talent selection, I curated the official Netflix Master of None playlist on Spotify, carefully pairing songs that matched the tone and narrative arcs of the season. The campaign served as a bridge between the show’s visual storytelling and the sonic worlds that evoke its emotions, creating an immersive, multi-layered experience for audiences.
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