[CHALLENGE]For The Chi, Showtime aimed to deepen audience engagement by extending the show’s themes beyond the screen and into music. The challenge was to craft a campaign that authentically captured the essence of Chicago’s rich culture while providing a platform for emerging and established artists whose music could reflect the show’s themes of love, struggle, and resilience.
ClientShowtime
SectorEntertainment
Live Performances
TV/Film Marketing
Know-HowCreative Direction
Production
Artist Selection
Crew Selection
Playlist Curation
Casting
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[SOLUTION]As the Executive Producer and Creative Director, I led the vision and execution of Sounds of the Chi, a campaign that spotlighted four dynamic artists—Davion Farris, Jailen Josey, BJ The Chicago Kid, and Decarlo—each chosen for their ability to sonically embody the spirit of The Chi.
Beyond curating the artist lineup and handpicking the soundtrack, I oversaw the full-scale production, transforming a warehouse into an immersive, multi-set experience.
Each artist performed within a uniquely designed set, visually reflecting the raw beauty and emotional depth of The Chi’s storytelling. From intimate moments to high-energy performances, every scene felt like a cinematic extension of the show’s world.
With Sounds of the Chi, we created more than just a promotional campaign—we built an experience that amplified the soul of The Chi through music, giving fans a deeper emotional connection to the show while elevating the artists at its core.
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