[CHALLENGE]The National Pork Board wanted to refresh its holiday presence by reimagining traditional recipes with a modern twist. The challenge was to concept a stills campaign that felt culturally resonant, seasonally warm, and visually fresh—while showcasing pork in everyday moments that go beyond the expected.
ClientNational Pork Board
SectorFood & Beverage
Know-How
Concept
Creative Direction
On-Set Directon
Production
Crew Selection
Casting
RETURN T
[SOLUTION]
As Creative Director, I led the development of the full visual campaign—from concepting each recipe scene (game day buffalo chops, date-night pasta, cousin catch-ups, and more) to selecting crew and casting talent. On set, I guided scene direction, lighting, and prop styling to ensure every shot felt intentional, modern, and full of life. The result: a stills campaign that brings fresh energy to holiday classics while celebrating food, culture, and real connection.
ETURN TO PR