[CHALLENGE]For the holiday season, the National Pork Board wanted to redefine classic dishes by incorporating pork in new and exciting ways. The challenge was to create warm, nostalgic, and culturally resonant content that would inspire home cooks to embrace pork as a staple for holiday meals. The videos needed to feel personal and inviting—like stepping into a family gathering—while maintaining a cinematic, high-quality approach to food storytelling.
ClientNational Pork Board
SectorFood & Beverage
Commercial
Know-HowFilm Director
Creative Direction
Production
Crew Selection
Casting
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[SOLUTION]As the Film Director, I led the production of Reimagine Traditions, a step-by-step video series showcasing beloved holiday dishes with a pork twist. I ensured the visuals felt rich, warm, and intimate, using moody home lighting to evoke the comforting ambiance
of a Sunday evening gathering.
To bring out the authenticity of home
cooking, I incorporated cinematic close-ups, highlighting the texture of slow-cooked meats, the richness of seasoning, and the depth of flavor in every dish. The production design embraced cultural awareness, drawing inspiration from traditional holiday tablescapes to create an immersive, sentimental experience.
The result was a beautifully shot, emotionally engaging series that not only showcased the versatility of pork but also celebrated the nostalgia and traditions that make holiday meals special. Through stunning visuals and expert storytelling, Reimagine Traditions connected with multicultural audiences, inspiring them to make pork a part of their most cherished moments.
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