[CHALLENGE]Following the success of the first Hall of Black Beauty campaign, Sephora aimed to go deeper—shifting the spotlight to the founders behind the Black-owned beauty brands featured in the collection. The objective was to create an intimate, emotionally resonant experience that allowed consumers to explore the founders' personal journeys, uncovering the stories, inspirations, and cultural roots that led their products to Sephora’s shelves. The challenge was to maintain a cinematic feel while capturing raw, authentic conversations in a setting that felt both elevated and deeply personal.
ClientSephora
SectorBeauty
Retail
Interviews
Know-HowCreative Direction
Production
Crew Selection
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[SOLUTION]As the Creative Director and Executive Producer, I led the conceptualization and execution of the second chapter of Hall of Black Beauty. We transformed Lena Waithe’s Hollywood Hills home into an editorial-style space that balanced sophistication with warmth—creating the perfect atmosphere for these deeply personal conversations.
I oversaw every detail of production, including the press shoot, photography direction, interview development, and on-set coverage, ensuring each founder’s story was captured with care and intention.
The interviews highlighted each brand’s early beginnings, triumphs, and impact, reinforcing the value of representation and visibility within the beauty industry.
This chapter of Hall of Black Beauty created space for vulnerability and celebration, allowing audiences to connect with the faces and stories behind the products. The result was a series that deepened consumer appreciation and solidified Sephora’s commitment to amplifying Black-owned brands in both a meaningful and visually compelling way.
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