[CHALLENGE]For Warner Chappell artist Sherie, the goal was to craft a visually rich music video that honored the song’s love story while staying true to its Haitian roots and language. The challenge was to create an immersive world that felt intimate yet cinematic, blending cultural authenticity with a timeless romance. With a lean crew and a hands-on approach, every detail needed to be intentional—from location to casting to production design—to ensure the final piece felt like a mini short film rather than just a standard music video.
ClientWarner Chappell
Sherie
SectorEntertainment
Music Video
Know-HowFilm Director
Creative Direction
Production
Crew Selection
Casting
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[SOLUTION]As the Film Director, I led the vision and execution of Sherie’s music video, ensuring that every frame reflected the soul of the song. I secured a boutique hotel that embodied Haitian influences, offering multiple distinct scenes that added depth and visual storytelling to the love story.
Beyond directing, I took a hands-on approach to production—sourcing all production design materials myself to ensure an organic, lived-in aesthetic. I also cast the love interest, ensuring authentic chemistry on screen.
Working with a tight-knit, carefully selected crew, we built a cinematic experience that blurred the line between music video and short film, immersing the audience in the textures, warmth, and passion of Sherie’s story.
The result was a visually stunning, culturally resonant music video that not only showcased Sherie’s artistry but also celebrated Haitian heritage in a way that felt both modern and timeless.
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