[SOLUTION]
The rebrand positioned Buffbunny’s e-commerce experience as modern essentials, styled like fashion.
I led a visual approach that blended performance and editorial—clean, confident, and intentional. Minimal sets allowed the product to lead, while strong silhouettes and natural poses highlighted fit, flexibility, and movement without feeling over-styled or staged.
Each piece was presented as an everyday uniform: flattering, versatile, and effortless enough to move from workout to off-duty. Imagery emphasized community, inclusivity, and variety—showing how the brand lives across different bodies and energies—while solo moments created a sense of intimacy and self-assurance.
The result was a refined, elevated e-commerce experience that made product details clearer, movement more tangible, and the brand’s point of view unmistakable.
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