[SOLUTION] As the Creative Director, I led the visual concept and execution of the stills campaign, ensuring that each photograph aligned with the capsule's academic heritage while pushing it forward with contemporary energy.

I sourced and secured locations that visually echoed the collegiate themes of the collection—clean lines, architectural nods to tradition, and warm tones that balanced familiarity with freshness. I cast the models with intention, choosing faces that reflected the capsule’s boldness and elegance.
I also directed the photography, focusing on natural light, strong composition, and body language that told a story of legacy, confidence, and community.

The result was a visually compelling editorial campaign that positioned the Hillman Capsule Collection as more than fashion—it became a cultural moment. Each still served as a celebration of Black excellence, style, and self-expression, all through the lens of elevated collegiate identity.


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