Creative Director     //     Visual Storyteller     //     Filmmaker     //    
[SOLUTION]As the Creative Director, I led the full creative execution of the Hillman Capsule Collection campaign, ensuring that every element—from casting to cinematography—aligned with the collection’s collegiate heritage.

I sourced and secured locations that visually reinforced the essence of academia, blending classic collegiate aesthetics with a contemporary edge. I also hand-selected models who embodied the spirit of the collection—dynamic, confident, and effortlessly stylish.

Overseeing film production, I crafted a narrative-driven campaign that seamlessly merged fashion with storytelling, using cinematic visuals to elevate the capsule’s presence.

The result was a visually rich and culturally resonant campaign that brought the Hillman Capsule Collection to life. Through a fusion of authentic casting, compelling locations, and intentional direction, the launch established Hillman Grad as a force in heritage-inspired fashion while celebrating the enduring legacy of Black excellence.
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