[SOLUTION]As the Creative Director and Executive Producer I led the full creative execution of the photo still campaign, ensuring every element embodied the ethos of the Hidden Luxer. I oversaw the campaign from concept to completion, curating a refined visual language that spoke directly to this emerging luxury consumer.
To bring this vision to life, I hand-selected a multicultural diverse cast that represented global, effortless luxury. With a tight, highly skilled crew, I directed and produced a campaign that blended modern minimalism with rich storytelling, elevating Mateo’s presence in the luxury market.
Every shot was intentional, evoking a sense of exclusivity without excess. The result was a campaign that redefined how luxury is perceived—quiet, personal, and deeply connected to one’s world. By seamlessly merging direction, production, and creative oversight, I ensured that Wear Your World not only expanded Mateo New York’s consumer reach but also reinforced its place as a leader in modern luxury.
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