[SOLUTION]
As Creative Director, I led the visual concept and execution of the stills campaign, building out scenes that felt like true summer—spontaneous, sunlit, and full of flavor. From casting and prop styling to guiding talent and lighting direction, every detail was designed to reflect the energy of an authentic backyard vibe. The final visuals delivered more than just food—they told a story of culture, community, and the bold simplicity of grilling season done right.
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