[SOLUTION]
As Creative Director, I concepted each scene to reflect familiar yet elevated kickback moments—from cozy friend group dinners to hostess-with-the-mostess energy. I led casting, styling, and on-set direction, ensuring the photography captured rich textures, layered color, and authentic cultural joy. The result: a stills campaign that redefines New Year celebration through food, turning every dish into a reason to gather.
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