[SOLUTION]
As Creative Director, I led the development of the full visual campaign—from concepting each recipe scene (game day buffalo chops, date-night pasta, cousin catch-ups, and more) to selecting crew and casting talent. On set, I guided scene direction, lighting, and prop styling to ensure every shot felt intentional, modern, and full of life. The result: a stills campaign that brings fresh energy to holiday classics while celebrating food, culture, and real connection.
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